You want fries with that?
I’ve never been one to eat a lot of fast food. In my early 20s when I had no time or cash (going to school and working) fast food was one of my main source of meals (given the quickness and inexpensive values of such food).
McDonalds is one of the most recognisable brands in the world. With its Golden Arches, effective marketing campaigns and traditional red and yellow colour schemes.
I came across this unique concept via Cool Hunter. I love this concept of effective package design and branding. Check out this concept by Access Agency who is “hard at work creating ideas and concepts for some high profile brands”
For Fashion Week, they’ve designed a “McFancy” restaurant. “an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.”
Can you imagine being served your Big Mac meal in these lovely items?:
Oh and in addition to the upcoming shows – I saw this lovely pair of shoes by Nicholas Kirkwood for Printemps Alice In Wonderland inspired. On auction only. Shoes are DIVINE!
Filed under: Fashion, Packaging Design, Style | 3 Comments
Tags: Fashion, high fashion, packaging