I love it when companies/organizations see the value in an effective yet beautiful design for their ad and/or marketing campaign.
Saks 5th Avenue is known not only for their high end offering of fashion but their gorgeous ad campaigns. Marian Bantjes conceptualized beautiful designs for their Christmas 2008 season.
This summer campaign continues the series of beautiful designs with an innovative campaign. Pentagram, Multi-disciplinary design firm with offices worldwide, specializing in graphic design, architecture, and industrial design, recently designed the upcoming campaign:
For the past three years—or six seasons, in fashion time—Saks Fifth Avenue has used the theme Want It! in the promotional campaigns for its stores. However, in today’s fragile economic climate, this declaration seemed perhaps a bit “too aggressive,” according to Terron Schaefer, Saks’ group senior vice president for marketing and creative. Something more suggestive seemed in order.
Each letter of the catalogue are reversed with simple black and white illustrations. B = Banning Boring (with watches etc) O= Occasionally outdressing others.
The letters and designs are replicated “Think about…” in 3-D.
Words and images property of Pentagram. Project Team: Michael Bierut, partner-in-charge and designer; Jennifer Kinon, designer; Jesse Reed, assistant designer.
Filed under: Design, Exhibit Design, Graphic Design, Packaging Design, Typography | Leave a Comment
Tags: Design, Exhibt Design, Graphic Design, high fashion, illustrations, marketing, Pentagram Design, Saks Fifth Avenue, Typography