Optical Illusion

02Nov10

So today marks my first day without my skinny mocha. For real – I was buying one daily and I need to slowly wean myself off of the daily caffeine fix. Nothing wrong with coffee per se – however I found myself spending a pretty penny too much on the delicious concoctions!

However, I did find this beautiful package design by 83 Designlaboratorium (a studio based out of Norway). Designer Kristian Skrastad created this optical illusion (for aptly named Parana) by imprinting the words of the item (e.g. coffee) and then superimposing it with “organic” on the actual package. What this creates is a wonderful double vision that invokes both the product and emphasizes the organic nature of the product.

This may make me break my coffee diet!

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